Hope Dental | Site redesign to support strategic goals
Volunteer project for Hope Dental Clinic
Hope Dental Clinic serves people in Minneapolis-St. Paul who don’t have access to dental insurance or the means to pay for care.
Situation
Hope Dental had separated from another non-profit and moved on to a new space and new name. Their website needed a redesign to reconnect with their community.
Insight
The site needed to speak to each group separately — patients, volunteers and donors — to help meet outreach goals.
Approach
Create a home page with a call-to-action and path into the site for each group. Refine site navigation to do the same.
Process
Discovery research > Stakeholder interviews > Co-creation workshops
As a sole practitioner on this project, I wore many hats — all the hats. Through exploring the site and information gathering from stakeholders, I learned they needed to connect with three distinct audiences: donors, volunteers and patients.
Content design, strategy and writing
Visual design, information architecture and navigation, photo selection
Desired voice and tone, look and feel of the site
Stakeholder interviews to understand patient, volunteer and donor needs
Co-creation workshop with stakeholders to plan site structure and content
How I helped
Takeaways
Site map
Navigation
This project was a great opportunity to own and apply content design, strategy, information architecture and storytelling beginning with the homepage and connecting to 30 pages across the site. I especially enjoyed creating call-outs and entry points for the clinic’s three audiences.
